![]() That's because carrier-based texting - long built on SMS and MMS, but gradually transitioning to RCS messaging - continues to be popular in these countries, as does the iPhone-exclusive, Apple-managed iMessage. However, if you live in the United States, Canada, or Australia, then you may not get the appeal. Even businesses use the app as their primary contact method! If you live in one of these places or even know anyone who does, then you know that WhatsApp is one of the default ways you can get ahold of others. WhatsApp is popular across Africa and Southeast Asia, as well. ![]() South America has the second most users, with over 100 million in Brazil alone. Scan the QR code that appears on the screen using the WhatsApp mobile app. Once you have the mobile app installed, follow these steps: Open the WhatsApp Windows app on your computer. ![]() ![]() The app is extremely popular in India, where nearly half a billion people use it daily. To log in to the WhatsApp via Windows app, you will need to have the WhatsApp mobile app installed on your phone. For comparison, WeChat, the do-everything app that is a must-have in China, is the second most-used messaging app in the world, with just over half as many users as WhatsApp. WhatsApp is the most-used messaging app in the world with more than two billion users as of 2023. This will allow messaging apps to broaden their reach, while letting networks benefit from subscription plans.Global dominance A lot of people use WhatsApp To make up the shortfall, mobile operators will increasingly attempt to partner with OTT platforms to allow users discounted data access while using messaging apps, Dahia says. In the past, text messages have been a highly effective money spinner for mobile networks, but with SMS growth rates falling, mobile data revenues are set to overtake text messaging revenues next year, Neha Dharia from Ovum predicts. "Although there are multiple OTT-messaging 'communities' within which mobile users can message each other for free, OTT-messaging users typically use SMS when communicating with non-OTT users," says Clark-Dickson. This doesn't mean the end for the humble text just yet, though. The downside of these native apps is that the person you're messaging will usually need to be using the same brand of phone as you, which is why cross-platform apps like WhatsApp and Viber are now dominating the market.īy the end of this year traffic figures from over-the-top messaging apps are set to be double the figures for text messages, according to Informa analyst Pamela Clark-Dickson. Many phones now come with free messaging apps built in - the two most famous examples being iMessage (for iOS and OS X devices) and BBM (currently only available on BlackBerry devices, though iOS and Android apps are coming soon). The ability to send messages from anywhere in the world using Wi-Fi and send picture messages for free give the apps the edge over the traditional text. WhatsApp, owned by Meta‘s Mark Zuckerberg, is deemed one of the safer messaging services, with end-to-end encryption one of the key. IF you’re using WhatsApp without Wi-Fi your monthly phone bill may be higher than you expected. Pay as you go customers often still have to pay over the odds for texts, and even contract customers incur extra charges when texting from abroad. We asked the experts if you should be using it in 2022. Even though unlimited text messaging is now an almost universally standard feature of UK phone contracts, the popularity of comparatively cheap OTT messaging apps continues to grow. WhatsApp is free to use internationally, as long as youre connected to Wi-Fi or your cellular plan includes international data.
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